Trip Affiliates Network adds Google Hotels integration to its travel and hospitality B2B ecosystem.
Google Hotels is a new initiative of Google which improves the booking experience for travelers and helps hotel properties increase their visibility by highlighting their presence on the world’s leading online search engines. Additionally, Google’s feature gives travelers the ability to book directly, bypassing online travel agencies (OTAs). This allows hotels to capture more direct bookings through their website.
TA Network is a high-performance distribution, turnkey solutions and connectivity provider that unites Asia-Pacific’s leading wholesalers, operators and travel destination management companies into a single, open, cloud-based ecosystem.
GH enables the presentation of hotel properties in local search results on Google.com and Google Maps, on desktop computers and all mobile devices. Travelers will be able to view the list of hotels when actively searching for accommodation in the area.
Tham Shiming The Director of Solution Architecture at TA Network said: “TA Network’s partnership with Google Hotels has been fueled by demand for digital marketing solutions from customers in the region. GH has partnered with a select network of qualified integration partners worldwide to integrate directly with GH and provide direct hotel connectivity to GH. We are delighted to be one of the chosen partners qualified by GH to help hotels list and sell their inventory on Google.com and Google Maps.”
All hotel partners using TA Network’s B2B hotel booking engine will be listed with Google’s booking links, with no setup fees, and will be visible in search results when a user generates a hotel-based query.
Through this partnership, TA Network is continuing its momentum by offering new solutions to its customers’ portfolios and by constantly supporting them in their digital transformation. This partnership will also help us understand consumer behavior and update our intelligent distribution and yield management system. Leveraging our expertise and cutting-edge technology, we will continue to leverage new developments and work to extend the best technology platforms and turnkey solutions to hotels, enhancing their growth as we enter the digital age. .