Toyo Tires Treadpass, a very popular destination for SEMA attendees, will be back for its 8th year. Treadpass will feature the largest concentration of world-first vehicles and is located between the Central and South Lobbies of the Las Vegas Convention Center. The art installations, one by concept artist and designer Joshua Vides and the other featuring Audi builds by Ken Block and Brian Scotto of Hoonigan, will be the centerpiece of the Toyo Tires outdoor booth in front of the entrance to the south hall (room n ° 84160). Participants will also have the chance to collect limited edition Leen Customs pins at both locations.
“Toyo Tires is excited to join SEMA 2021 in person and bring our celebration of vehicle creativity and execution back to Treadpass,” said John Thomas, President and CEO of Toyo Tire USA Corp. “SEMA allows us to showcase and partner with some of the best builders in the industry. They choose Toyo Tires knowing that the right tires will enhance the look, feel and performance of their vehicle.
32 vehicles will make their world debuts in the Toyo Tires Treadpass, including a 1994 Mazda RX-7 from 1000whp, a 1972 Chevy K5 Blazer with cut doors and an iconic DeLorean DMC 12 from 1982. Read on for a quick look at each, then see them during the SEMA Show in the Toyo Tires Treadpass.
In front of the South Hall, attendees will witness black and white art by Joshua Vides. He applied his signature style to a range of media from shoes to cars and worked with major brands such as BMW, Fendi, Converse, and the Museum of Contemporary Art Chicago. Vides’ new project with Toyo Tires will feature its own BMW E30 M3 on Toyo® Proxes® Sport A / S tires.
Alongside the Joshua Vides exhibit, Ken Block and Brian Scotto will unveil all-new Audi builds featuring art by Ricardo Gonzalez aka “Itsaliving”. Block will exhibit an Audi Sport Quattro Tribute built by LCE in Germany and Scotto will unveil an Audi Coupé Quattro, a project car he bought in 2004.
Toyo Tires will bring back its popular limited edition lapel pins in collaboration with Leen Customs. The 10 pins representing the new Toyo Tires vehicles will be distributed at specific times during the show. Pin times will be available both on the Toyo Tires Treadpass and displayed in front of the South Lobby.