Swire Hotels to Implement G3 Revenue Management System from IDeaS

(June 16, 2022, 10:00 +07)
Swire Hotels has selected IDeaS’ G3 Revenue Management System (RMS) to consolidate its revenue strategy across a portfolio of seven hotels under two brands – The House Collective and EAST in Hong Kong, Mainland China and the United States .

As a group, Swire Hotels previously approached revenue management at the level of each property, which led to the use of different providers and systems in its portfolio.

The G3 RMS will optimize revenue performance and provide a single version of group-level data and analytics. Going forward, the software will play an important role in Swire Hotels’ portfolio growth plans, providing strategic revenue management support at property and group level.

Urban Room in EAST Hong Kong

“We are proud to have IDeaS as part of our distribution infrastructure. This will benefit us in our development plans by building the confidence of potential hotel owners knowing that we have the best revenue management solution in place,” said Yvonne Yau, Director of Revenue and Distribution, Swire Hotels . “Our goal is to deploy IDeaS in future new hotels and make it a central part of day-to-day business discussions and decisions to achieve the goal of becoming a rate leader in each of our respective markets.”

The G3 RMS provides information on the cost of acquiring business through a particular channel or OTA, helping hoteliers assess the value of a channel over the long term, against the costs of acquiring reservations through that channel. channel.

The Investigator feature of G3 RMS will also allow Swire Hotels to better examine and understand the data points considered by the system when setting prices.

Investigator charts, tables and descriptions provide quick insight into the factors influencing pricing and forecasting, providing clarity on the key drivers behind pricing decisions and demand forecasting.

“In a competitive environment, operating with different revenue management systems across a small portfolio of properties – where each system can provide vastly different levels of data, sophistication and support is not conducive to long-term success,” said Sibylle Luger, Regional Vice President. account management, EMEA and APAC. “IDeaS provides deep insights into market dynamics to support Swire Hotel properties through pricing strategies and an advanced RMS that seamlessly integrates with all properties and their existing technology stacks.”

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Also, coming soon: iAqua Adventures Interview with Nick Murphy at Thailand Yacht Show 2022 in Pattaya, Jetboard Thailand Interview with Marilin Poonsiri at Thailand Yacht Show 2022 in Pattaya, TYS Pattaya 2022 Interview with Khun Sutiwas Chaisrivichiean, MD of MF Group (Thailand).


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