The platform, unveiled at SiteMinder’s global conference, Sync, combines the company’s products in one place for the first time, bringing hotels into the new era of hospitality commerce that prioritizes business success and to business results.
BANGKOK, THAILAND – SiteMinder, the world’s first open hotel commerce platform, unveiled the next generation of its platform, with a simpler and more intuitive experience for hotels to sell, market, manage and grow their businesses. The platform, unveiled at SiteMinder’s global conference, Sync, combines the company’s products in one place for the first time, bringing hotels into the new era of hospitality commerce that prioritizes business success and to business results.
In an evolution of the traditional model of putting hotel technology at the center of travel, SiteMinder’s next-generation platform puts hotels at the center of their own purpose-built ecosystem. The platform will make simple, modern technology easily accessible to the one million hotels worldwide – and in doing so, take them from one of the least digitized and most fragmented industries, which consume product by product, to leaders in the holistic field. Trade.
This launch responds to a shift that SiteMinder identifies as the macro effort to “omnify hotel technology.”
“Today, many hotels are facing talent shortages, rising costs and higher than ever guest demands. Additionally, they are held back by decision paralysis, which stems from the overwhelming number of technologies in the market; friction in their adoption of technology, due to the lack of recognition that hoteliers are omnichannel consumers and expect a guest-centric experience; and accessibility, for lack of the means to develop commercial solutions. Therefore, maximizing business and revenue takes a back seat,” says CEO and Managing Director of SiteMinder, Sankar Narayan.
The launch of SiteMinder’s next-generation platform is the omninification of hotel technology, which is about democratizing hotelier-centric technology and making it universal. More than bringing together disparate products, it’s about enabling the global hospitality industry to reap the benefits of entire platforms and ecosystems coming together, and SiteMinder is proud to be the first to do just that.
“We have long witnessed the pervasiveness of technology in other industries such as retail and banking. Brands in these sectors have defined the expectations of hotel guests: 24/7 responsiveness, convenience and personalization. And it is for this reason that we must embrace this same change in the global hotel industry, by creating simple and modern technology that puts customers at the heart of platforms rather than features, accessible to all hotels in the world. , big or small, resource-rich or otherwise. With SiteMinder’s platform, hoteliers can be active participants in an era that doesn’t fear change, but welcomes and embraces it. »
Bringing together SiteMinder’s full suite of business products, with an ecosystem of reservations channels, property management systems, hotel applications and hotel consultants, SiteMinder’s next-generation platform includes:
- To sell a business: Integrations with direct and indirect channels, with real-time insights into guest and market behaviors and a hotel’s business performance, to support balanced distribution strategies
- To market the business: Hotel website solutions and on-demand services with hotel app integrations that together build hotel brands, increase conversions and improve guest experiences
- To manage business: A new user interface with more in-depth centralized reporting that collectively provides a holistic view of a hotel’s commerce toolkit and allows hotels to make choices about the solutions they need without any significant friction
- To grow your business: Integrations with the world’s 1,500 top-ranked hotel software and experts, plus integrated payments, including automated payments, that allow hotels to validate and pre-schedule guest payments.
The launch of SiteMinder’s next-generation platform furthers SiteMinder’s goal of opening every hotel’s access to the world of e-commerce. This follows years of SiteMinder standardizing the user experiences of its products, upgrading the security built into its technology, simplifying logins, and improving the built-in help function for users.
Commenting on the evolution of the SiteMinder platform, Cumhur SeyhogluOwner of Lotus Friendly Hotel in Koh Samui, says: “Before using SiteMinder’s platform, we had to log into 20 different websites each time we received a new booking. Now adjusting our inventory across multiple websites has become so easy, as has closing our rooms. The simplicity and speed of SiteMinder’s platform saved us a lot of time. It has certainly helped our hotel business.
SiteMinder will participate in the Thai Hotel Association Annual Conference at the Landmark Hotel this Friday, April 22, to showcase the new technology to local hoteliers.