Multi-brand showrooms or 360-degree digital visibility of vehicles

Over the past year, our lives have changed dramatically. reliance on technology and digitization has grown phenomenally, thus placing our bets on the segment as it rises to become a global movement.

Human beings are the quickest to adapt to changing situations, so when life shifted from offline shopping to online shopping in terms of commodities, the country’s auto industry adapted to this need by A few days. Launch or digital vehicle presentation concepts that could have taken years to come to fruition were implemented in the space of a month or two. The growth has been enormous, with the world seeing 75% growth in the digital space.

This assessment of the needs and requirements of the consumers, the unique situation of facing a staggered global lockdown at different times, has helped industries scale and ensure they are delivering experiential marketing as much as possible from a digital front.

When the pandemic hit, almost every business, across various industries, turned to the digital space to provide better opportunities and earn better profits for themselves. Consumers have shifted dramatically to online channels, and businesses and industries have responded in turn. Either way, large-scale digital technologies are the answer. Experimentation with digital technologies over the past few years has proven to reduce costs, increase speed, or increase quality in all businesses across all industries.

COVID-19 has led to an increase in demand for personal mobility, prompting many people to assess whether they should start using public transport again or consider driving instead. Keeping this in mind, Big Boy Toyz and a few others in the segment have taken the opportunity to deliver consumer satisfaction at the highest level. Since today’s consumers are more comfortable when cars enter their space instead of entering showrooms, these sentiments have translated into a global wave of a new method of shopping. purchase of vehicles. Many consumers remain reluctant to engage in face-to-face negotiations, provide paper signatures, and attend finance office meetings, which are typically part of the vehicle purchase process. E-commerce is gradually establishing itself as a unique solution to all these problems.

95% of vehicle buyers use digital as a source of information and it only takes 3 weeks for 65% of buyers to search online. In fact, twice as many people start their search online than at a dealership. When car buyers begin their research, 6 out of 10 are undecided and open to different model and vehicle options. However, by the time they walk into a dealership, they often already know the vehicle they want to buy.

However, there are significant differences between two product segments: new and used cars. Used cars are ahead of new cars in the transition to online sales, largely because they don’t require coordination between franchise dealers and automakers. The transition to the digital showroom also makes it a multi-brand showroom. Used cars also don’t have the same high depreciation challenge as new vehicles. This facilitates online sales by enabling marketing initiatives such as a seven-day return policy. Used car retailers can offer this benefit without too much risk of significant depreciation, and this reassures online shoppers. The rapid growth of online-only used car dealerships in recent years confirms consumers’ desire to buy cars online. In fact, in support of this claim, Big Boy Toyz makes 75% of its annual sales from the digital app or website.

Jatin Ahuja, Founder and CEO of Big Boy Toyz, says, “Even now, when a customer decides to buy a new car, they don’t prefer to go to the showroom. Instead, they’d rather call the car home, take it for a test drive, and finalize things at their own convenience and convenience. With organizations that have a strong will, like BBT, going digital is going to help in a big way because customers don’t need to take a test drive. Clients are very experienced, they know what they want and they trust us. So, yes, not just in the future, but the digital shift is already changing. So, yes, not just in the future, but the digital shift is already changing. Consequently, consumers are now the tech-savvy individuals who make their choices at the click of a button. »

About Mohammed B. Hale

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