The Spanish group’s footprint in Vietnam deepens with 12 hotels and resorts from Tay Ninh to Hai Phong.
HANOI – Growing hotel group, Hotels Melia Internationalis on its way to becoming one of the largest international hotel brands in Vietnam thanks to a new collaboration with the country’s largest domestic hotel owner, Winepearl.
Under this agreement, the leading Spanish hotel group will take over the management of 12 hotels and resorts already open and in operation, in the main destinations spread throughout the national territory.
“We believe in creating strong and strategic regional partnerships with businesses that have a deep connection to the places they serve,” mentioned Gabriel Escarrer, Vice President and CEO of Meliá Hotels International. “The Vinpearl properties and destinations at the heart of this agreement are a wonderful complement to the roots we have already established in Vietnam..”
Meliá’s latest move will make it Vietnam’s second-largest hotel group by number of rooms. The fast-growing company first entered Vietnam in 1999 with the opening of Meliá Hanoi. They currently have six properties in operation with six hotels in the works at popular tourist locations across the country. The partnership will increase the group’s number of rooms for Vietnam to 8,000 keys, bringing their number to 24 hotels and resorts, with 8 hotels in operation and 16 more on the way.
In addition to Meliá Hotels and Resorts, the existing portfolio includes two other brands, Flooring by Melia and INNSIDE by Meliá. In this new agreement with Vinpearl, the properties will be known as Meliá Vinpearl hotels to highlight the unique personality and strength of this collaboration.
“Collaborating with international partners in the management of our properties will effectively help Vinpearl join world-renowned hotel networks and help raise the bar for Vietnamese tourism.“said Mr. Thai Thanh Nhat Quang, CEO of Vinpearl Hotel. “Through this cooperation, Vinpearl and Meliá Hotels International also plan to offer a variety of premium hotel service experiences to millions of domestic and international tourists..”
The global hotel brand has built a portfolio of 380 hotels in more than 40 countries since its founding in Palma de Mallorca in 1956. In Southeast Asia, Meliá currently operates 20 properties and has a pipeline of 20 hotels in Indonesia, in Malaysia, Myanmar and Thailand. , and Vietnam.
“We see huge growth potential in Vietnam, especially in luxury hospitality,” mentioned Ignatius Martin, Managing Director Southeast Asia at Melia Hotels International. “Although COVID-19 may have crippled international travel, we are confident that the country will experience growth in tourism in the future, as well as an increase in domestic travel.”
The 12 five-star Meliá Vinpearl properties will complement Meliá’s existing portfolio, expanding to new locations. The first hotel to enter the fold was Vinpearl Quang Binh. The property is now under Meliá management and will be renamed Meliá Vinpearl Quang Binh in March 2022. The coastal location rose to fame several years ago when the world’s largest cave was discovered in Phong Nha National Park – Kebang. Despite this magnet, the area has been relatively spared by international hotel brands.
Vinpearl Hotel Hue is also under management and will be unveiled as Meliá Vinpearl Hotel Hue in May 2022. The hotel occupies a prime position in Vietnam’s former imperial capital, Hue, overlooking the legendary Perfume River of the popular destination.
Other hotels in this strategic alliance include, among others, locations such as Thanh Hoa and Hai Phong near the country’s capital, Hanoi; Nghe An and Ha Tinh along the north central coast and Tay Ninh to the south. The group will expand under Meliá Vinpearl into places where Melia already has properties, such as Danang, and cultivate new land in destinations where the group does not currently have a presence.
The remaining 10 properties are expected to complete their migration to the new Melia Vinpearl portfolio under the management of the Melia Hotels International group during the first half of 2022.
Long renowned for its Spanish hospitality, Meliá intends to instill the same spirit of warmth and passion in each of its Vinpearl properties. “At Meliá, we prioritize the well-being of each guest and, through our personalized service approach, develop genuine bonds with everyone who stays.“, said Martine. “This is our path and what we will bring to every Melia Vinpearl property.”
At the same time, the group plans to elevate sustainable development to the rank of priority. Meliá Hotels International was recently named the most sustainable hotel brand in Europe and Spain for the third consecutive year by the S&P Global Corporate Sustainability Ratingthe most comprehensive assessment in the world.