Kia Corporation will support the 2022 Australian Open (AO22) – the prestigious tennis Grand Slam event of the Asia-Pacific region – with a series of marketing activities that highlight the company’s vision and commitment in favor of sustainable mobility.
As a major partner of AO22, Kia hosted an official vehicle handover ceremony at the new Kia Arena in Melbourne Park on January 13, attended by Kia and Tennis Australia executives, the former Australian Open Rafael Nadal and wheelchair tennis champion Dylan Alcott.
Kia presented a fleet of 130 vehicles to tournament officials, consisting of the popular Sportage SUV, the Carnival minivan and the fully electric EV6 crossover. The vehicles will transport players, match officials and VIPs in comfort and safety around Melbourne Park during The Open from January 17-30.
“As a major partner of the Australian Open for more than two decades, we look forward to deepening our engagement with millions of fans around the world, while cementing the status of the Australian Open as one of the most exciting sporting events in the world,” Artur said. Martins, head of Kia’s global brand and customer experience.
“In line with our commitment to driving innovation inspired by nature, we are delighted to be working with Tennis Australia and fans to help preserve ocean environments around the world through our ‘Aces for Oceans’ campaign. With every ace served during the AO and online fan engagement, Kia will help those who aspire to achieve their tennis dreams by donating tennis equipment made from recycled waste to the Australian Tennis Foundation,” he said. added.
A key development for AO22 is the inauguration of Kia Arena, a 5,000 capacity stadium which will host tournament matches. Kia Arena is the fourth largest stadium at the Australian Open at Melbourne Park and was built ahead of the 2022 event. It will also be used as a venue for various cultural, sporting and entertainment programs outside of the tournament schedule .
Australian Open Tournament Director Craig Tiley hailed Kia’s two-decade partnership with the AO.
“Kia’s partnership with the Australian Open is one of the longest in Australian sport and we value and respect this unique relationship which has helped us make the AO the world’s premier sporting and entertainment event. end product that it is today,” said Tiley. “The Kia fleet, which includes the new all-electric vehicles for 2022, has become an iconic symbol of the AO, with smartly branded Kia AO cars zipping around town and keeping the AO moving. It is also a testament to our strong relationship that we stand here next to Kia Arena, a year-round symbol of the friendship between Kia and the AO at Melbourne Park.
Along with these events and developments, Kia will operate an EV6 exhibition stand and various marketing activities showcasing engaging digital content. As an exclusive major partner of the Australian Open since 2002, Kia will continue to deliver innovative brand-related experiences to customers around the world, leveraging the various synergies created from the Australian Open. .