Hampton by Hilton Potsdam (Image by © Hilton)
The hotel group continues its European expansion with the addition of these newly announced properties.
The group’s Hilton Garden Inn and Hampton by Hilton brands have more than 100 openings planned in Europe over the next five years.
Continued brand growth
The six recently announced Hilton hotels are to open under the group’s targeted service brands in Germany, Italy, the UK and Poland. These openings in Berlin, Potsdam, Venice, Bologna, Plymouth and Szczecin will join more than 60 Hilton Garden Inn and Hampton by Hilton operating properties across Europe.
Patrick Fitzgibbon, Senior Vice President, Development, EMEA, Hilton said, “Hilton Garden Inn and Hampton by Hilton are two of Hilton’s fastest growing brands, with more than half of our European development pipeline per hotel under these two brands.
“Hilton has established one of the most successful and sought-after franchise support models in the European hospitality industry, with over 350 hotels now operating with our established partners and another 170 new hotels in our pipeline. Hilton Garden Inn and Hampton by Hilton are popular with guests and have a proven track record in many locations, from regional cities to major capital cities, airports to sports stadiums, making it an attractive opportunity for investors.
“Currently present in 23 European countries and with plans to open in seven new markets over the next five years, value-conscious guests will be able to experience Hilton’s cutting-edge hospitality in a growing number of locations.”
Newly advertised properties
Over the past year, the group has launched 23 new European properties across the two brands. Properties entering new markets include the Hilton Garden Inn Snowdonia in Wales and the Hampton by Hilton Riga Airport in Latvia. The first upcoming destinations now include Szczecin, Bologna, Potsdam and Plymouth.
Late 2023 will see the opening of the Hilton Garden Inn Plymouth in the UK. The 150-key property will be located near historic sites, including the Royal Citadel, and will house attractions such as a skybar. Ahead of the group’s debut in Plymouth, spring 2023 will see the opening of the Hilton Garden Inn Bologna North in Italy, housing 130 rooms as well as meeting space, a gym and parking.
Hampton by Hilton Venice Tronchetto will open in spring 2024 on the Venetian island of Tronchetto with 324 rooms, a breakfast area and bar, two meeting rooms, a fitness center and a dedicated work area. Opening in November 2024, the Hampton by Hilton Berlin Airport West will offer 196 rooms, a breakfast area and bar, a gym and 150 parking spaces near the airport and the city center.
Hampton by Hilton Potsdam debuts in Germany in June 2024 with 163 rooms, a breakfast area and bar, meeting room and gym, all near the film studio and theme park, Filmpark Babelsberg. Finally, Hampton by Hilton Szczecin East will open in Poland in January 2024 with 103 rooms, a business center, a fitness center and two meeting rooms in a location in the heart of Szczecin’s commercial district.